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December 31, 2010


2010: The Year of New Beginnings

by Anthony Verre

Personal Lessons From 2010 to Take Into 2011Like Monica Wright, I started off this post with the intention of reviewing some the largest changes in search this year. The deeper I got into it, the more I realized the following: is there anything really meaningful in this? Isn’t this the same information that’s been reiterated several times already (i.e. Google Caffeine, SERP Changes, the MASSIVE local updates, etc.)? That post? That post is to remain forever in Drafts Purgatory, never to see the light of day.

And, so, because we’re all on the cusp of a new year, why should I feel bound to the same old-same old? Why continue to plod along the same worn out path when a new trail is just begging to be worn in? Just as the personal is political, so to the personal is business. A lot has happened this year; some of it great, some of it left scars, and some of it teachable moments.

Learning To Be Political

It’s not really a secret. I’m an opinionated person. I have strong views to match a strong intestinal fortitude. And, this year taught me how to lessen the juggernaut in me and learn to meet people halfway. (Well, about as halfway as I can stomach 🙂 ) But, don’t mistake this for a personality alteration. It’s not. It’s simply a matter of stepping outside the situation, outside of yourself, for a few moments getting the landscape.

It’s been the hardest thing to discover and adopt this year. But, in the end, it’s served me well. It’s helped with personal relationships and business relationships alike. It’s helped right the path of conversations and situations before they dove into an uncontrollable tailspin.

Doing What You Love is Still Work

You’ve heard it before, “When you’re doing something you love, it’s never work.” That’s nonsense. It’s work even if you love it. We just tolerate it more because we love it. When you really decided to get moving in a direction (i.e. start a business or get a business rolling) it takes a level of sweat equity that most people can’t even fathom.

You’ll work from sun-up to sun-down. It’ll cause new tensions and conflicts in your family that never existed before. There will be many moments when you think none of this is worth it. And, that’s where LOVE comes in; both from the personal and the work. When you love it, you bear it, because you couldn’t imagine doing anything else, nor would you want to. And, when the people around you love you, they understand and make allowances for work-a-holic behavior. And, when you love them, you know when you need to ease of the throttle and just be a Dad, a husband, a friend.

Making Connections and Being Social

Right. That sounds odd even to me, but it’s a kind of social that exists outside Facebook and Twitter. It’s a social that never came easy to me. And still doesn’t. Actually networking, actually talking to another human being. I can say that push, and my continual pushing, to break my “comfort zone” has made me a better person. It helps in making and creating new business opportunities.

It was really something to take these Twitter relationships and have a few of them turn into friendships and opportunities.

Learning to Take Care of Me

For those that know me, they know I’ll contort myself into a pretzel to help someone. No matter the situation, no matter the cost. This year I learned to take care of me. I learned how to say, “No”. It’s saved me insanity and hurt feelings. It’s one of those life lessons that was hard to learn but necessary to learn. It doesn’t mean I was a curmudgeon or a scrooge, it just means being judicious and not allowing others to monopolize or take advantage or me. I’d urge everyone to learn this one thing going into 2011.

On a personal note, I just want to thank everyone in search marketing community for a wonderful 2010. Without question this year is has been one hell of a roller coaster ride and I expect that it will be only that much more fun in coming year. Everyone have a safe, fun-filled, wine/beer-soaked New Year! See you in 2011!

  1. Dec 31 2010

    Thanks for all the great posts in 2010 Tony. All the best for 2011.

  2. Alan Bleiweiss
    Dec 31 2010


    You’re just one awesome human being. The lessons you’ve described are all signs that your heart is in the place where it belongs, that you’re feet are on the path meant for you.
    Here’s to a kick-ass 2011 🙂

    • Jan 2 2011


      You too are one awesome human being. And, I wish you all the success you can handle in 2011 with Search Marketing Wisdom. From everything I’ve read and seen thus far, you are well on your way to a fantastic year!

  3. Dec 31 2010

    Great post to start off the New Year, Tony. You’re one of several new friendships I’ve been blessed with this last year, and also one whose opinion I respect a lot. I really look forward to reading your posts, ’cause even when I don’t agree with them 100%, they make me think. And that doesn’t happen very often (the disagreeing, not the thinking 😉 ).
    Best wishes to you for a killer New Year!

    • Jan 2 2011


      Well, thanks for the kind words on the post. And, you among a few other Dojo/Search News folks made 2010 (with your wit, brains, and genial kindness) a year that will go down in my record books for sure. Doc, thanks for helping make this a really special year for me, even if we did meet far too late in 2010, we have all of 2011 to banter back and forth, heh. 😀

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