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September 3, 2009


The SEO of Now

by Anthony Verre

The Uninitiated Looking for “The SEO of Now”

I suppose it’s time to throw my two cents in on the “SEO is Underground” topic. The prerequisite reading for this post are as follows:

johnon_comSEO Goes Back Underground in 2009

seo_book_logoSome Popular SEO Experts Don’t Know Much About SEO

What SEO is on tap for today?

What SEO is on tap for today?

What’s today’s special?

That’s the mentality that breeds within the SEO community. Everyone is looking for shortcuts to search marketing success (i.e. what corners can I cut?).  I am asked ALL THE TIME, what’s the easiest thing I can do (implying there are “tricks” or otherwise “some magic potion” I can sprinkle on their website) to stimulate instant growth and success. With little to no work. The uninitiated are always looking for the SEO of now.

The SEO of Now is simply a reiteration of a ‘soup du jour’ concept: what’s hot today? I have to agree with both John and Aaron, that the majority of SEO professionals are underground.  Some of the things I read are simply laughable. Similarly, there is a mentality among those SEO publishers that we should “do as I say, not as I do”. The professionals doing the bone-grinding work; the solid-method-not-flashy-testing, are locked away in a room going blind sifting, analyzing data and seldom publishing those efforts. That said, there are professionals out there do, with best intentions in mind, stand in the limelight and provide great information. They are out there, but far and few between.


It’s the rockstar (the “me-me-I-I-meme”) socio-cultural tendency that leads to the SEO of Now. It’s the want/need to be center-stage that allows the Jell-O SEO out into the open. That’s the true savagery of the of community: this idea that you have to have stardom and face-time to be heard and taken seriously. It’s that thinking that propagates the SEO of Now horseshit. People talking to just talk and make a headline for themselves.

SEO Pixie Dust is the SEO of Now

SEO Pixie Dust is the SEO of Now

Why I Welcome the SEO of Now

It may sound strange, but I keep praying for the SEO of Now folks to keep pumping out their garbage. The truth of the matter is short-cuts and fluff are going to get you burned. And, yes, it’s going to burn those of not involved too, but the strong survive.

It’ll be those proclaiming expert, professional knowledge, and producing nothing but junk, that die off first. You can fool some people sometimes, but you can’t fool all the people all the time.

  1. Sep 3 2009

    It’s really easy for Google to eliminate the SEO of Now people.


    About a year ago everyone was buying “Build A Niche Store” (BANS) software, SEO’ing sites and basically syndicating eBay listings across dozens, sometimes hundreds, of niches.

    Then GoDaddy started offering 99 cent .info domain names and people were again buying dozens, sometimes hundreds of matching domain names, and coupling them with the BANS software.

    Well, it didn’t take long for Google to figure it out and they did two things. First they demoted .info domains from being a near top-level domain and all the .info domains got buried (or altogether disappeared) in the search results. Second, they identified the BANS footprint (specifically version 2.0 which was the popular one at the time) and penalized those sites as well.

    The person(s) that discovered the formula of .info and BANS sites were pretty smart. Plus they actually built well rounded sites with plenty of useful original content, and lots of whitehat backlinking and article marketing. But they told their hundreds of thousands of readers about it. So a shit ton of – well shitty – sites that basically replicated eBay’s categories began to pollute Google’s search rankings

    So … Google pulled the plug on ALL the .info and BANS sites.

    Needless to say the person(s) who originally discovered this formula was pissed that everyone abused it and destroyed his hard work as well. He has since gone underground himself, only offering his tips and advice to people that buy into his membership site.

    I can’t say I blame him.

    Over the past year there have been other instances where SEO experts have divulged some of their strategies at SEO Conferences, which in turn end up getting blogged about by all the attendees. The result is the strategy is duplicated thousands of times, detected by Google, and subsequently quashed.

    I’m all for staying underground 🙂


  2. Sep 20 2009

    <strong>The SEO of Now…</strong>

    Kudos for a great SEO articl4 – Trackback from SEOKudos…;

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