3 Reasons You Need SEO: An Argument
The Dissolution of SEO Misinformation
Scouring the blogs lately, I’ve seen a couple get frank with the SEO community about respecting one another and “SEO haters” and misinformation. So a special thanks to Graywolf’s SEO Blog and Search Engine Roundtable and for leading the way with two good posts on the subject.
Myself, I’ve never really been accused of “ruining search” or manipulating search engines for my own gain (or my clients’). In fact, I’ve never really heard anything but thanks for helping to stave off a massive decline in leads and sales with the work I do.
A SEOs mission, at least it should be, is to make, like Google and other SEs, the best possible information available to users. I don’t consider it “manipulation” or “spamming” by following the rules set in place in order to give you, the user, the most relevant information available.
We’re not saintly, none of us can claim to be, but we are Good Samaritans. There isn’t an industry I can think of that is virginal and doesn’t have the “smudge” they’d rather not talk about. I’ve dropped the holier-than-thou act, and you, as a “hater” or whatever negative attitude you bring to the SEO party, should as well. We all have dirt under our fingernails.
Here’s why you want SEOs to continue doing SEO for you:
SEOs clarify and refine page information in SERPs
SEOs make the web a better experience for you:
SEOs help Mom and Pop level the playing field:
So, the next time you’re about to bash, hate, or be disrespectful to an SEO, think about these three reasons above, and think about your own industry.